It used to be enough to drive profitability, but modern companies (and their employees) now need a transcendent higher purpose. This is the “why” behind your company’s mission and vision and helps align the decisions you make when faced with business uncertainty.

Purpose-driven organizations are valued by stakeholders because they grow three times faster average than non-targeted competitors. Purpose-driven organizations encourage the personal development of all employees, recognizing that businesses have a powerful impact on society and should be focused on more than just financial goals.

Of course, it is easier said than done to create a purpose-driven organization without sacrificing long-term profit. It takes the right catalyst and transformative leaders to understand that authentically reaching for something deeper and more meaningful leads to better business results. There are four ways to be a change catalyst and lead your organization with purpose.

Related: Why A Purpose Driven Business Is The Real Key To Success

1. Look at the voice of your organization

Purpose is not invented – it is discovered. And the best way to discover your organization’s purpose is to listen to it. I call it ‘hearing the voice of the organization’ and it is the future of leadership development. Committed leaders in purpose-driven organizations model behavior with appropriate rewards and consequences aligned with societal norms and organizational goals.

As a catalyst of change, you must recognize your organization’s higher calling and be transparent and open about how to balance that with financial stability. Money alone is not a driving factor, and you need clarity on the true vision you want everyone to follow. This will help you influence those around you to become champions of change as well.

Take Burt’s Bees and his mission from “For nature. For everyoneas an example of this idea in action. The popular skin and lip care manufacturer has grown over the years to become a leader in sustainability efforts, with the vast majority of its products’ packaging being 100% recyclable. company mission could stop there and be fulfilled, the leaders of Burt’s Bees continue their mission by ensuring their products are responsibly sourced and do not further harm the environment. The operations are landfill free by turning waste to compost, recycling and waste-to-energy sites .

As co-founder Roxanne Quimby said, “We take from nature, so we have to respect and preserve it.” It’s an attitude that has served the company well. Is Burt’s Bees sacrificing some profit to become a leader in sustainability? No doubt. Is this the right thing to do for the long-term health of the company and, beyond, the communities it serves? Absolutely, and it all starts with its mission.

Related: Why A Purpose Driven Business Is The Real Key To Success

2. Be sincere about your vision

Your target will be the arbiter of all business decisions, so it should relate your courage and conviction to investors, employees and customers. Change champions must take responsibility for making important decisions, no matter how difficult they may be. We are naturally drawn to people with courage and conviction in their actions, even if it means facing the consequences.

When it comes to sincerity in their beliefs, Patagonia and its founder, Yvon Chouinard, have been a consistent example of this with the mission statement, “We are in business to save our home planet.” As a company, Patagonia donates 1% of its profits to charity each year and became a certified B Corporation. Patagonia also emphasizes the quality of clothing to reduce the waste of fast fashion. To support this, the company created the Worn Wear program to keep more garments out of the landfill by repairing consumers’ Patagonia clothing and enabling customers to trade them in for other items. Patagonia could stop its activism initiatives, but to stay true to its mission, Patagonia is doing everything it can to ensure its products are better for the planet.

Speak from the heart when communicating your vision to the team. Your passion and determination will spread and become a driving force in dealing with uncertainty in business that would normally cause anxiety and pressure. When you are sincere in your purpose, doing business becomes easier.

Related: Strength With Purpose: The Four Pillars of Leadership

3. Connect every employee to the purpose

An organization is only as good as its individual people, and turning your team into champions of change means investing in leadership development. Every employee in every department should feel valued and meaningful in what they do with their professional lives.

Finding a goal isn’t easy, and it’s even harder to change your organization to follow it. According to Bain & Company Researchonly 12% of companies undergoing large-scale change management fully achieve their goals. This shows that creating a purpose-driven organization is easier than converting a wayward organization afterwards, but implementing the change is not impossible.

Purpose-driven organizations empower every employee to do their best for the greater good. This motivating factor gives your entry-level employees more choice to work smarter and make bolder decisions that can improve overall operational performance. Targeting can increase the loyalty of both customers and employees, making the company more profitable in the long run.

Related: How to Build More Purpose into Your Work

4. Align changes with the same goal every time

The most important ingredient in creating purposeful organizations is consistency. Change is the only constant in business and you must show consistent progress towards the same goal throughout all of these changes. When Apple moved from Macintosh computers to iTunes, iPods, iPhones and everything else, the maintained its same bigger mission statement: “Apple is committed to providing students, educators, creative professionals, and consumers around the world with the best personal computing experience through its innovative hardware, software, and Internet offerings.”

While the landscape and your business will change many times during your lifetime, your higher calling should not. Consistency is a powerful weapon in dealing with uncertainty in business because it provides a secure foundation on which people can proactively work and build.

The hardest part is not getting into the habit. It holds. This is something you believe in, so share your passion for the goals, share that vision with your employees and listen to their feedback. They may even know how to achieve your organization’s goal faster.