An unmissable talk at the TNW Conference

Holly Blonde will be speaking Applied Sciences Conference, which will take place on 15 & 16 June in Amsterdam. If you’d like to join the event (and say hello to our editors!), we’ve got something special for our loyal readers. Use the promo code READ-TNW-25 and receive a 25% discount on your business pass for Applied Sciences Conference. See you in Amsterdam!

There are few blessed people in the world who are completely immune to procrastination. Whether due to a lack of motivation, fear of failure, succumbing to distractions and temptations, or an overestimation of future productivity, habitual or “chronic” procrastinators make up about 20% of the population.

Of course, procrastination doesn’t have to be a deeply ingrained personality trait to occasionally suffer from a zeal for vacuuming and (over)watering plants. But think of canvases or pages left blank and empty collecting dust factually or metaphorically.

If this somehow tugs at a thread of recognition, you’ll want to see Creative Struggle is Real: Stop Procrastinating and Start Making, an inspirational talk from Holly Blondin on the Discovery stage on the first day of this year’s TNW conference. year not to miss. Her book of the same title lays out the idea that “while the creative battle is inevitable, it doesn’t have to feel impossible.”

Blondin says that in her world, the creative process is not just something we do, but a way of life. This applies to both creative professionals and ‘non-creatives’ who work with creative teams that want to make a positive impact.

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The artistic entrepreneurial life

Throughout her life, Blondin has combined her creative and business mindset, which has taken her from Flint, Michigan, through New York to Barcelona. She has taught Strategic Design and Management at Parsons School of Design, but has also had multiple creative careers as a performing artist in musical theatre; an entrepreneur and artist who runs her own greeting card business; and a marketing and branding professional for top global brands.

If you’re looking to unlock your (or your team’s) creative potential, don’t miss Holly Blondin on stage this Thursday!

Creative struggle is real: stop procrastinating and start making is one of various innovative topics that we will explore at this year’s TNW conference. You can find more on the event calendar – and remember: for a 25% discount on corporate passes, use the promo code READ-TNW-25.