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Amazon Fresh more than quadruples the amount you have to pay to have free groceries delivered

If you want free groceries delivered through Amazon Fresh from the end of February, you’re going to have to buy a lot more stuff. Currently, for the Amazon Prime subscription service, you get free delivery on orders over $35. But starting February 28, you only get free delivery on orders over $150.

Lower totals require you to pay a service charge that differs based on how much you buy. Orders between $100 and $150 have a delivery charge of $3.95, orders between $50 and $100 have $6.95, and orders under $50 have $9.95.

“The service fee helps keep prices low in our online and brick-and-mortar supermarkets because we can better cover grocery delivery costs and continue to provide a consistent, fast, and high-quality delivery experience,” Amazon wrote. on an Amazon Fresh page stating the changes.

I don’t quite get the logic here; adding costs and pushing free delivery further out of reach seems to ultimately make the total prices higher for customers, and the changes add notable costs to a service that already requires an Amazon Prime subscription. Since Prime has also recently become a more expensive proposition, these Amazon Fresh adjustments may be even harder for customers to swallow. People don’t seem happy, some say tweet I have seen.

Amazon began notifying customers about the change on Friday. The company did not immediately respond to a request for comment.

Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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