Who is Alex Wassabi?

Born on March 28, 1990 in Great Falls, Montana, USA, Alexander Burriss is a YouTube personality and former Vine star best known for his channel Alex Wassabi in which he posts various videos including video blogs (vlogs), challenge videos, jokes, parodies and much more. The channel originally rose to fame thanks to its partnership and collaboration with Roi Fabito.

The Wealth of Alex Wassabi

As of mid-2020, Alex Wassabi’s net worth is estimated to be over $2 million, largely earned through a successful career on YouTube. His online fame has led to countless opportunities including sponsorships, partnerships and more.

He makes a significant amount of money from YouTube’s ad revenue program, which many other popular YouTubers have benefited from.

Early life and online beginnings

While Alex was born in Montana, his family later moved to Durham, North Carolina where they settled. He was educated there and attended a high school, which led him to meet and befriend future collaborator Roi Fabito. The two lived in the same neighborhood and went to the same high school and became good friends. It was during this period that the two became interested in making comedy videos.

They wanted to make skits and parodies that they could show to their family and friends.

Since it was difficult to replicate the video, they chose to post it online, at which point YouTube was just beginning to gain popularity. After they posted their first comedy video, they got a lot more attention than just family and friends. This encouraged and motivated them to continue making videos under the hoiistroi channel. In the end, Alex wanted to change the name of the channel, first considering the name Wasabi, a word that stuck with him after watching “Jackass the Movie”. He used the name in the online game “Starcraftseveral times, but when he made the channel, he had no idea he’d misspelled it as Wassabi for years, and the name stuck.

Become famous

Wassabi and his friend continued to make videos without much attention, although they had a steady following thanks to the popularity of their first video. They posted videos as a hobby – dance videos, lip syncs and other comedy endeavors. After graduating from high school, the duo decided to leave the channel as they needed to focus on their college education, but they returned after only 10 months of inactivity, as they had the passion to continue with their video work.

In 2012, their popularity skyrocketed and they quickly registered as top comedy stars on YouTube at the time after the release of a parody of Carly Rae Jepsen’s song “Call Me Maybe”.

In this, Alex was dressed as a girl named Rolanda, inspired by an old Halloween costume he wore in high school. The video went viral, attracting many subscribers, eventually over eight million, and the two became celebrities.

Go their own way

Alex and Roi’s popularity reached various places around the world and they were often invited to events in Los Angeles, Florida and the like. They also traveled abroad and met fans at shows or other activities. They started releasing videos every Wednesday on a consistent schedule and even established a fanbase called The Wassabians.

From North Carolina, the two friends then accepted an offer movement and live in Los Angeles, California where most of the entertainment industry opportunities lay.

They lived in a house next door to Marlin, YellowPaco, and Kyle in what was reportedly a haunted apartment. However, after living together for a year, Roi expressed a desire to live on his own and moved out of the apartment, although the two continued to work on videos. However, this was the beginning of their divorce, as Roi announced in 2016 that he was to leave the channel to pursue other interests and passions. This came just as his YouTube gaming channel, Guava Juice, was getting a lot more attention.

He also had to visit his home country, Guatemala, due to some family requirements.

Recent projects

After Roi’s departure, Alex continued to manage it Wassabi on his own and changed the name to Alex Wassabi to indicate that he was solely responsible. He still kept a constant crew that included Matt Wassabi, Drew Wassabi, and Rob Wassabi. From making weekly comedy skits and videos, he started uploading more to his channel, over the years he transformed it into more of a vlog channel, showing off some of his recent endeavors.

He also created comedic imagery, while posting trends within the YouTube community, such as challenge videos and the like. In recent months, his younger brother and other YouTubers have become more frequent guests, including fellow YouTuber Caeli — or CaELike — whom he calls his best friend. He’s opted for a more consistent schedule of three videos a week.

Aside from YouTube, Alex became somewhat of a star on Vine during the years of his popularity. However, after the service was discontinued, he returned to focus more on YouTube content. He has also been more active with his other social media accounts like Instagram and Twitter where he engages with fans while promoting some advocacy groups.

In recent weeks, he has spoken out against racial injustice and inequality, following the protests in the US after the death of George Floyd, a black man who was in the custody of the Minneapolis Police Department.

Private life

Alex was previously in a relationship with YouTuber Lauren Riihimaki – they were together for three years before splitting in 2018. The following year, he began dating CaELike or Caeli, but the two split up after a short while, though they remained best friends. He has two younger brothers, both of whom appear regularly on his channel, and he also has a sister. His siblings have also pursued careers online and in social media.