As a stock photographer, taking great photos is often just a small part of the job. To run a successful business, using keywords, categorizing, subtitling and all the other admins that go with it can take almost as much time. That’s the problem wire steel is dissolving, and the company has just struck a major deal with Getty Images to broaden content distribution.

Wirestock flies an efficiency flag and claims it is the only platform that automates all the manual steps required to sell content online, such as keywords and subtitles. It also provides content creators with a direct store so that they can license their own images directly, and a content distribution platform to make their content available on a number of content marketplaces and platforms. It supports photography, of course, but also provides video footage and vector art distribution.

The new partnership gives the approximately 100,000 contributors on the Wirestock platform, and their 3 million pieces of content, a much wider distribution. The deal includes both Getty Images and its sister site iStock. It’s a huge win for the fledgling startup, which already had distribution agreements with Adobe Stock, Alamy, Freepik and others.

“We’ve been getting requests from creators for a long time to sell their content on Getty Images and iStock,” Wirestock CEO Mikayel Khachatryan told me by email. “We are more than excited about this collaboration. It will help generate more revenue for content creators, which in turn will lead to more great photos and videos uploaded and distributed through our platform.”

Wirestock was founded in 2019 and has seen rapid adoption among content creators. The company has raised $3.3 million to date, most recently with a $2.3 million seed round in January this year. The company today employs about 40 people and hints that the future holds more automation, monetization channels and things like NFT selling.

Ironically, Wirestock didn’t provide a photo for this article at the time australiabusinessblog.com went to press, so the image in this post is one of the weirdest stock photos I’ve ever shot myself.