Business software startup Servicely has raised $3 million to transform the way people work.

The round was led by Sydney B2B SaaS-focused venture fund EVP. The funding will be allocated for further international expansion and enhancement of the startup’s Enterprise Service Management (ESM) platform.

Servicely’s software-as-a-service (SaaS) platform leverages artificial intelligence (AI) to augment and improve the capabilities of business service teams in industries such as IT, HR, and Facility Management. The AI ​​observes and analyzes staff workflows to make tailored recommendations and streamline operations.

ESM expands IT Service Management (ITSM) with estimated annual market revenue of $44 billion.

The company raised $1.2 million last July to fund its offshore ambitions.

Serial entrepreneur Dion Williams (he has had two previous exits), a 25-year enterprise software veteran, co-founded Servicely with Ben O’Loghlin in 2020. The pair previously worked together at Keystone Management Solutions (later acquired by DXC), where Williams was MD.

They had observed the service management industry closely and recognized the limitations of existing solutions.

“In my previous companies, I saw firsthand the frustrations of midsize companies trying to implement a service management solution,” said Williams.

“Larger complex solutions like ServiceNow were overwhelming and prohibitively expensive, mid-enterprise oriented solutions were limited in functionality and usability due to their 20-25 year old code bases, and lightweight modern solutions don’t provide the product depth needed for an Organization of 500-10,000 people .

“In building Servicely, we were very conscious about building a solution that met the deep functional requirements of the modern enterprise, while staying true to a product that was simple to implement and easy for end users to digest.”

Servicely’s AI-driven platform provides service teams with recommendations for the next best course of action, helping them solve problems more efficiently and make informed decisions.

Williams said that bBy integrating seamlessly with existing workflows, Servicely’s platform paves the way for sustainable long-term improvements in productivity and operational efficiency.

“Today, Servicely offers an intuitive and extensible platform that provides full IT Service Management (ITSM) functionality, pre-configured to run end-to-end IT service delivery including the service desk,” he said.

“The product’s low-code configurability enables it to meet mid-market needs without the costly custom development costs charged by legacy competitors.

“We have seen a pleasing demand for our product since we went live 18 months ago. Businesses across Australia, the US and Africa have generated meaningful value in a short period of time and have consistently added additional users and use cases since signing up.”

EVP director, Mark Velik, said Williams is a rare example of a strong fit between the founders and the market.

“Servicely has gained rapid traction in a crowded market, confirming our view of its leading, differentiated product and the optimal team to address this huge market opportunity,” he said.