A metaverse network plots an escape from Meta’s ‘walled gardens’

Two years after the launch of Mark Zuckerberg it enters orbit, the metaverse crashes back to Earth. As the hype fueled by the Facebook rebrand fades in the middle overwhelming losses, risky selfies, and the generative AI boom, reality sets in — and then it starts to get interesting.

Metaverse stalwarts are now fighting for competing visions.

On one side are the centralized platforms owned by, among others meta and Roblox. Under the control of almighty tech giants, these virtual worlds exist in silos.

On the other hand, advocates stand for open, interconnected and decentralized metaphors. In these utopian worlds, users can freely traverse spaces and take ownership of their experiences.

In that latter camp, Improbable has firmly planted its flag. The company has spent ten years building immersive virtual worlds, from army simulations Unpleasant K-pop parties, before moving on to building metaverse infrastructure. While the focus of the unicorn (en fortunes) fluctuated, Improbable’s confidence in open spaces remained.

“We’ve seen walled gardens and closed networks exploit the people who spend time on the services for the benefit of the few,” said Herman Narula, the company’s co-founder and CEO. last year.

Narula co-founded Improbable in 2021. Credit: Improbable