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As a SaaS brand, chances are many of your target users are on LinkedIn. The platform has approx 90 million his 830 million registered users as senior-level influencers and 63 million users who occupy decision-making positions.
This makes LinkedIn the hub of choice for organic content marketing 95% of B2B content marketers and a great place to build brand visibility. With the right visibility, you can capitalize on LinkedIn’s opportunities to generate lots of leads and conversions for your B2B SaaS brand.
Here are seven ways to boost your brand’s visibility on LinkedIn to get the best results:
Related: 7 Ways You Can Use LinkedIn To Blow Up Your Brand
1. Create and optimize your LinkedIn page
First, create a business page for your brand. LinkedIn allows you to create a company page in the same way that you create a personal page. This is the first step in giving credibility and visibility to your SaaS brand on LinkedIn.
However, there is more to it than just creating a company page with your company name. Optimizing your page is a necessary next step.
LinkedIn helps you optimize your Page by identifying steps to follow to provide useful information that helps your brand visibility on LinkedIn. Optimizing your LinkedIn profile page makes it easier to appear in related searches and suggestions. This means that you become easily visible to your target users.
Here are a few ways you can optimize your profile page:
Add an image to your profile page
Write compelling and interesting “About” information
Write a strategic headline
Post information about your products and/or services
2. Use keywords for SEO
LinkedIn is one of the largest platforms with which you can become highly visible in search engines. Content published using the LinkedIn Publisher tool is available in Google searches. Also, there is a good chance that your LinkedIn page will show up during Google searches related to your industry. This is the power of keywords at work.
In fact, LinkedIn serves as a go-to search engine for professional content for many people. That’s why you need to create the right content that will drive traffic to your page during searches.
Using keywords to boost your brand’s visibility is great if the keywords are related to your company’s specialties. For example, a CRM brand might use keywords such as customer journey, workflow automation, and customer relationship in the page description and content.
3. Post valuable content regularly
To be successful in brand visibility for your B2B brand on LinkedIn, you need good content. You also have to constantly make updates. Content is in high demand on LinkedIn, so chances are your post will reach a lot of people. This often means a more engaged audience and more visibility.
Posts may include industry trends, user case studies, business updates, or helpful information about your products and services.
Related: Use These 5 Easy Hacks To Become A LinkedIn Marketing Master
4. Data analytics measures performance
One of the best ways to improve results is to monitor your performance indicators. Analytics allows you to observe what you do well. This is in terms of knowing what kind of content your audience is most engaged with.
LinkedIn insights show you the engagement, impressions, discovery and performance of your content. This helps you decide if you’re reaching the right audience of users and the best way to deliver your content on LinkedIn.
5. Use relevant plugins
These could be sales tools, automation tools, engagement tools, or marketing tools.
Plugins can be free or paid, but they give you access to many features that can be groundbreaking for your brand. Some of the tools you may find valuable are LinkedIn Sales Navigator, SocialPilot, and plugins like LinkedIn Alumni Tool and LinkedIn Autofill.
A few others are:
Reveal LinkedIn connection: This tool reveals the people who follow your connections. Knowing who your connections are rolling with can help you determine which of your connections has the audience you can leverage.
- headliner: This is a paid Chrome plugin that helps you generate the best headlines for your content using keywords. This is great because the right headline can drive a lot of traffic to your content and improve your brand awareness.
6. Make the right connections
LinkedIn is made for connections. Unlike other social media platforms that give you a “follow” button as an option, LinkedIn comes with a “connect” button instead.
True to its name, you can form connections with over 830 million users in different industries. However, the best way to get the most out of your LinkedIn connection is to connect with users in your industry. This also applies to employees who work for brands that may have a need for your products.
To build your connection, connect with users you know or have worked with. You can also view potential customers viewing your page content and invite them to contact you. Also, LinkedIn connections are all about creating a network. You can join groups on LinkedIn that focus on your industry. You can find people to connect with in these groups and you can also share your content when allowed.
Related: How to Build Your Brand on LinkedIn, According to LinkedIn and Branding Insiders
Just like on any other social media platform, hashtags make your content go viral faster to a target audience of users who engage with the hashtag you’re using. This works exactly the same for LinkedIn. Your content can reach more than just your connections if you use compelling content to attract other users.
For example, using #mondaymotivation for thought leadership content or #dataanalytics for content on that topic can make your content visible to people who search for those topics. This is one of the easiest ways to get more connections and exposure on your LinkedIn.
So while LinkedIn is the preferred hub for organic content marketing, some companies have yet to maximize their use of LinkedIn for brand visibility. Whether you’re just starting out or looking for new ways to improve your brand’s visibility on LinkedIn, this article will get you off to a good start.