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6 Reasons Your Small Business Is Struggling (and How to Fix Them!)

Opinions expressed by australiabusinessblog.com contributors are their own.

While it’s hard to imagine your business just getting started, you’ll face a number of challenges as you grow. You will face new competitors, economic forces and other obstacles that can take the wind out of your sails and make you doubt whether or not your business will succeed. To make sure that doesn’t happen, pay attention to these six reasons why your small business might be struggling and what you can do about it. The best time to start addressing these issues is before they become problems, but you can still work on them even if they’re already impacting your bottom line.

Related: How to be persuasive with your body language

1. You are not keeping correct data

Tracking your company’s finances is one of the most important steps you can take to make intelligent business decisions. If you don’t look closely at the numbers, it’s easy to miss an opportunity for growth or telltale signs that something is wrong. By following these tips, you can stay on top of what’s happening with your business and react quickly when needed:

  • Keep track of profit margins by calculating them often
  • Use trends in the charts as a warning sign.
  • Analyze key performance indicators
  • Track customer satisfaction scores monthly
  • Keep detailed records and balances at all times
  • Check credit card statements daily.

Related: 6 Reasons Why You’re Burning Out — And How To Fix It

2. You don’t prioritize the right tasks

When you run a small business, it can feel like there are never enough hours in a day. But if you don’t prioritize tasks correctly, your business will never run as efficiently as possible. Make sure you delegate your work properly and have time for everything else in your life too! Don’t forget to take care of yourself, because if you neglect yourself, your customers will suffer.

Not only will you struggle, but your small business will suffer and your customers will not be happy. Even before they purchase your product or service, they are already assessing you on every aspect of how you run your business. No one wants to do business with someone who is disorganized and stressed. And if you’re not doing well, that’s a red flag for them too!

3. You’re not promoting enough

Sure, you’re making money now. But what about the future? If you don’t have a plan to market your product or service for the next few years, it could be over before you know it. It’s not just about social media posts and ads; it’s also about reaching new potential customers and going where they are.

So put together a marketing plan that includes social media, search engine optimization, advertising on Google Adwords, video production and other online tactics that you can use to get more people interested in your business.

Related: 10 marketing strategies to boost your business growth

4. You’re not selling enough

The first thing you need to do is figure out how much product you’re selling. If you sell online, there are many analytics tools that can help you figure this out, or your customer service team can help. If it turns out you need to sell more, the next step is to figure out why. Is your marketing plan outdated? Need more traffic to your website?

If you find yourself losing sales because customers aren’t familiar with your products, make sure people know what’s in store by sending targeted emails and posting to social media sites like Facebook and Twitter. On the other hand, if they don’t buy because they think your prices are too high, try lowering them!

Related: 10 Growth Hacking Strategies to Triple Your Sales

5. You don’t automate enough

Automating tasks is a great way to free up time. If you find yourself constantly doing the same tasks over and over again, it’s time to automate them. You can even outsource these tasks to make sure they are done right. For example, if you’ve been manually pricing products every week or month, try using The cash register system of Hana Retail, which automatically prices your products when they come into stock and notifies you when they need to be updated! Its powerful features and user-friendly interface can help you take control of your business and get it back on track. Track inventory, manage customers, and process sales quickly and easily.

6. You’re not scaling fast enough

One of the most common causes for small businesses to struggle is a lack of scalability. If you can’t increase your reach, you can’t grow and increase your sales.

Here are some ways you can scale quickly:

  • Collaborate with other companies in your industry
  • Make use of social media
  • Build a network of advisors
  • Attend conferences and trade shows
  • Create an online business course or membership site where customers can learn more about what you offer.

The moral of the story is that several things can cause your business problems. If you can’t figure out what’s going on, you may need to do some research, talk to your team, or even consult a business consultant. The bottom line is that if you don’t address these issues now, they will only get worse and potentially cost your business.


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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