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Law firms are also businesses. Because the legal process is so specialized, formal and rigid, it can be easy to lose sight of this fundamental truth. Like any modern business, a law firm must develop a reliable and sustainable digital marketing strategy, otherwise it can and will dry up the well. In this article, we’ll discuss five key areas to focus on when considering a future plan for marketing your law firm.
1. Optimized website and updated branding
Like it or not, your website and brand are the face of your business. You wouldn’t walk into the courtroom in a tank top and sandals; the same kind of focus on image should be projected onto your digital presence. A modern, accessible, user-friendly website serves multiple purposes, including: