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3 Gold Coast startups that want to change the world for the better

From unraveling the overwhelming administration to unearthing untapped talent to alleviate chronic labor shortages, a new generation of Gold Coast tech start-ups are solving commercial dilemmas close to home to go global.

Combining an international mindset with the post-pandemic priority of a local lifestyle, the Gold Coast is fast becoming home to a rapidly evolving roll of innovative new products and services.

Gold Coast-based entrepreneur Dr Kate Morgan said the homegrown problem-solving technology sector was on the rise.

Morgan, who launched the Eggy app with partner Kirk Reynoldson this year, said the number of tech solutions being developed outside the city is increasing.

“It is our absolute dream to have Eggy as a global company based on the Gold Coast,” said Morgan.

“We think it’s definitely achievable with the tech scene and the start-up scene booming here.

“We’ve been really lucky to have other founders on the Gold Coast with whom we regularly catch up, share ideas and get together. We have that support network and we can do it all from the Gold Coast. We feel very privileged.”


Born out of the frustration of trying to keep up with life’s relentless administrative tasks, father and mother entrepreneurs Morgan and Reynoldson said the Eggy app was intended to “relieve the mental strain of bills, appointments, and lists.”

The Eggy team

“It really just started with a problem we had that we couldn’t find a solution for,” said Morgan.

“It exploded for us when we had kids and had multiple calendars and the dump of our email inbox for things like bills and everything we had to do. We had stuff on the fridge and kitchen bench and a stack of papers. We just had stuff everywhere.

“Then Kirk forgot to pay back the car and we got fined. And we thought: ‘enough’.”

Eggy not only helps solve the headache of household bills, but organizes and categorizes the overwhelming planning routines of busy families.

CartonCloud co-founder and CEO Vincent Fletche

“Eggy is a place where you can easily dump all the invisible things of life from your head. You can save screenshots like recipes and manage calendar events like doctor’s appointments and share shopping lists with your partner,” said Morgan.

“It eases the mental strain, but it also helps you save money by avoiding late fees and fines.”

Morgan said Eggy had about 25,000 downloads since its launch earlier this year.

The app has also recently gained industry recognition by earning a highly contested spot on Australian startup accelerator Startmate, backed by Australian venture capital firm Blackbird.

Morgan said they plan to launch Eggy globally in 2023.


Gold Coast technology provider BenchOn’s “workforce sharing portal” helps companies manage their workforce in new ways.


Tim Walmsley of BenchOn

The platform connects businesses and helps them tap into another organization’s underutilized talent, or offer their own workforce, to help others fill the gaps.

The collaborative platform system allows companies to request support or provide staff for a fee if they have capacity.

Founder and CEO Tim Walmsley said the company was going through a massive change, from the decimation and then recovery of industries such as tourism and hospitality to ongoing skills and workforce shortages, upending traditional workplaces and operations.

“The foundation of BenchOn revolves around workforce management and making sure we smooth out the peaks and troughs in business so that we can match workforce capacity to where it is needed across the industry,” said Walmsley.

“Our AI algorithm matches companies that need staff with a company that has a person available at the right time and at the right price, and it works like a business-to-business subcontract, where a certain skill set is taught over a period of time. supported. of time.”

BenchOn’s latest innovation is a new portal that connects businesses in a geographic area using the Gold Coast as a template. Applying the company’s matchmaking technology, the new Gold Coast portal enables local businesses to reallocate resources as demand changes, while preserving Gold Coast jobs.

The portal was designed to keep jobs local and revenue local while still connecting to the rest of the BenchOn system, Walmsley said.

“It’s a local portal that connects to a national network, so if you can’t find what you need on the Gold Coast, you can search all over the country, or vice versa. This is the real benefit for the Gold Coast portal as we bring in opportunities from outside the Gold Coast region for the benefit of Gold Coast companies,” he said.

“Where I see this happening is potentially every council region in south east Queensland has a portal so we can report to these regional councils on the economic activity going on with those regional boundaries and how we can keep jobs local,” said Walmsley.

Cardboard Cloud

Burleigh logistics software company CartonCloud raised $12 million earlier this year to launch in the North American market.

As easy-to-use transportation and warehouse management systems, the technology aims to help logistics companies do more with less.

By streamlining their workflows, eliminating manual data entry and automating processes, CartonCloud helps companies reduce their operational costs.

As a result, smaller warehouse, transportation and third-party logistics companies can compete with major industry players rather than crumbling as other increases, such as rising fuel costs and warehouse rents, take their toll.

CEO and founder Vincent Fletcher said the financial investment in the software company was a milestone for the company, which started in 2012 in cold storage and freight in Sydney’s western suburbs.

“We now have the opportunity to significantly increase our workforce, accelerate development to roll out new features and expand into North America,” said Fletcher.

“Entering the huge US logistics industry and building a team there opens up extraordinary opportunities for CartonCloud to win new customers, build new industry partnerships and continue to improve our product for all of our global customers.”


Shreya has been with australiabusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider australiabusinessblog.com, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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