Right now, digital content rules the marketing world. The ever-growing advanced technology presents new tools and functions to make the virtual marketing world highly colorful and impressive. Still, posters have retained their place in marketing. Small and medium businesses rely on posters as they prove to be affordable and cost effective.
According to a research conducted by Roy Morgan outdoor advertising still remains popular. While 52% see outdoor digital advertising, 78% see traditional outdoor advertising with billboards or posters.
Every company has its own wishes and requirements. By choosing the best location to display your posters to increase the awareness of small and medium-sized businesses, you can easily reach your target audience. These are the best places to post your posters to build brand awareness among your potential customers and drive more sales.
In stores
Posters last for days and help increase brand awareness. Hang your posters on the front of your store, at the checkout and in the sales area. Attach bulletin boards where they are prominently visible. Use clear tape to attach posters to the walls or windows of your stores. Use staples or thumbtacks in cork boards.
on the street
For posters on wooden posts, use regular staple guns to attach them. Staple hammers will be securely fastened to street posts. On metal street posts, packing tape helps to last longer. Check the weather forecast before hanging your posters outside. Show them in the shops during rainy days. Sunny days are better days to display them outside. Residential streets turn out to be a better option for your posters. People returning home would certainly watch and they may consider it in your favor.
In shopping malls
Malls are always buzzing with shoppers, shop windows and other activities. They are ideal places to put up posters informing potential customers about your brand and its products. A catchy poster with your brand name will grab the attention of the public visiting the malls and probably encourage them to become your potential customer.
Using a lot of traffic
With government permission, you can hang your posters on the side of the road where there is a lot of traffic all day. Hang posters at traffic lights to attract the attention of people traveling by public transport or vehicles. Your posters should display the name of your brand and its products in bold fonts and fluorescent colors so that they are clearly visible even at night. In places with a lot of vehicular traffic, people who are traveling may happen to glimpse your posters while waiting for the traffic to move.
on notice boards
Take advantage of bulletin boards where it gets the maximum attention from the general public. Message boards in high-traffic areas will help get your message out all year round. Keep posting with updated posters to share information about the latest development of your brand and its products. Don’t forget to remove the old posters that you have pinned on the bulletin boards.
train stations
With permission, train stations turn out to be the perfect place to hang your posters. Passengers waiting at the train stations will continue to read your posters and they can probably become your potential customers. Posters can be hung at the ticket offices, waiting rooms and toilets where more passengers enter every day.
Local events
Displaying your posters at the local events will help you get more customers for your brand. You can distribute the information to the local participants and visitors of the event. You can display the posters along with the banners announcing and sharing information about the local events. Most commercial events have bulletin boards where you can display your poster for an extended period of time.
Restaurants and coffee shops
Local restaurants and coffee shops are bustling with more people throughout the day. Display your poster with a strong message about your brand, so it can be easily spread through word of mouth. Keep posting updated posters so it doesn’t get stuck with old information. Custom posters never miss the public’s attention.
bulletin boards
Bulletin boards prove to be the better choice to display posters that share information about your brand. Although the use of bulletin boards has become minimal, it is still important to get the message out faster.
Common Commercial Locations
Put up posters in stalls and toilets to attract the attention of the general public. Posters with frames help to display posters clearly and stand out. The custom posters will provide more views from the target audience who are likely to become your potential customers.
Your office
Make your work environment colorful and cool by attaching posters to walls and window frames. Be sure to design posters with your brand colors. Let the text reflect your brand values. By demonstrating brand values in the workplace, you can impress customers with your brands. It will brighten up your office.
Inference
Posters continue to be great tools for boosting your business and raising awareness of your brand. A poster with an attractive image, with a simple message in bold text, will immediately grab the attention of your potential customers.
Posters displayed in the best location benefit from generating more customers in a short time. It is better to do some research to find out which places your posters will attract the most attention.
Displaying posters in the right places becomes crucial to reach your target audience. Once you’ve made a list of locations where you’ll display your posters, don’t forget to follow up to see how far it has reached the target audience. This will help improve the content or design of the poster in a better way.
Jake is a marketing and communication specialist at Poster frames Direct† He likes to be creative and improve the process of planning, developing and reimagining marketing campaigns. In his spare time he still surfs, plays squash, skis and writes lyrics.
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