The use of AI in marketing
In today’s digital world, we are dealing with volumes of data that are beyond human capabilities. For example, if construction workers have to move a two-ton block of stone, they don’t do it by hand, but with a forklift. Likewise, no one handles big data by hand; everyone is trying to use tools.
By far the most effective tools in marketing are those based on artificial intelligence. They can process data, analyze it, make decisions and even predict options. Therefore, AI plays a clear role and fundamentally changes the business marketing and growth industry.
Which AI marketing tools are sure to drive business growth?
Search engine optimization with AI
The driving force behind any online business is, of course, SEO. This method is valuable for small and medium-sized businesses as it does not require a budget like advertising. But at the same time, constructive SEO helps companies to promote themselves in the search engine, achieve good rankings and increase brand awareness.
It is an artificial intelligence based link building assistant. With its help, clients can use advanced search operators, upload lists and promote content through influencers, guest posts and sponsored posts. The service also enables product reviews from influential bloggers. It is important to note that all links are only built on relevant sites and are valuable for improving rankings.
It is an easy-to-use yet in-depth analytical tool aimed at optimizing SEO content for websites. The AI searches for unused keywords, analyzes competitors and monitors websites. In addition, the tool provides complete information about the backlinks. For example, if the task is to write a blog post, Surfer SEO will find the most common questions from users on a particular topic.
Creating content with AI
Promoting a company, service or brand is complex without content. It is necessary to increase recognition, interact with customers and create a brand aura.
Instatext algorithms, based on artificial intelligence, make you forget the language barrier. The software scans the text and then makes suggestions to change it so that it sounds like a native speaker wrote it. Instatext not only corrects errors, but also optimizes the text for the speech standards of a particular region. Features like these help writers focus on the message and intent of the text and don’t waste time proofreading and verifying it by thinking about controversial points.
Grammarly is a popular text optimization and proofreading platform. It integrates with Google accounts and becomes available on many sites. The free version can correct grammatical errors. The premium version offers the possibility to correct semantic load at the click of a button. The AI provides quality recommendations about correctness, clarity, engagement and tone of communication. Users find the program intuitive and easy to navigate.
Many companies going digital are looking to expand into foreign markets through: AI solutions in business† To produce quality material in another language, they need solid translation software. AI-powered translators are up to the task, and they do it for free.
DeepL is an online translator with built-in artificial intelligence, which offers the highest translation accuracy. So far, the service only supports translations from 11 languages, but their accuracy and volumes are much higher than competitors. In addition, the translator’s “Glossary” feature allows users to define how a term should be translated. The “Glossary” feature allows users to personalize individual words or entire sentences and then use them as priority translation, adjusting grammar and wording to their preferences. In addition, the service complies with modern security standards: no data is stored on the processed texts and the connection to the server is secured by means of encryption.
Amazon Voice Assistant now includes Live Translation, which allows the intelligent assistant to interpret both sides of a bilingual conversation in real time. Alexa Translation is an advanced translator that can recognize English speech and translate into 37 languages. Alexa can also record the translation so that the user can repeat it verbally. If the user has an Echo Show, they will hear the translation made by Alexa and see a transcript of what they listened to and the corresponding phrase on the screen.
There are different types of CRM: collaborative, operational and analytical. Artificial intelligence promises to improve, not replace, the human component. AI-powered CRM systems can significantly improve operational efficiency.
Zoho is an integrated package for managing all important aspects of a business. This СRM allows users to adapt the system to any domain that writes custom functions using Java. It also offers seamless integration, many out-of-the-box bundles with other products, and open API keys. The tool is available for the average user: there are visual builders of modules, forms and processes, an internal programming language, a handy system for defining accesses. Best in the industry of free mobile apps. An analytical system makes it possible to quickly build reports and dashboards of any complexity.
Pipedrive is one of the best sales tools. It is easy to customize and easy to use. The sales statistics of all employees can be viewed. It’s a cloud-based system, so you don’t need to be in the office to work. The developers position their CRM as a sales management system for small groups of managers. The authors have been experienced sales managers themselves in the past. They have tried to focus the users of their product precisely on the actions that lead to the closing of deals. The entire operational routine is automated as much as possible.
AI-powered service and engagement
This web service API allows you to use available web languages and skills to create voice and SMS applications. The main functions of the service are communication, task routing, multi-channel notifications, authorization, account control, proxy and natural speech processing. Users add communication and identification tools to their applications, regardless of their programming language. The simple yet powerful API supports Python, Java, PHP, Ruby, Node and .Net (C#). In this way developers save time and can immediately start designing communication channels and work as quickly as possible.
Hubspot Chatbot Builder
HubSpot Chatbot Builder is even suitable for users with no constructors or code experience. This chatbot makes it possible to extract valuable information from customer data, communicate with customers in real time, automate aspects of sales and live streaming and develop targeted campaigns.
The use of AI for sales and marketing opens up many possibilities. For example, one can automate the sales process, such as increasing leads. Likewise, AI can scan brands’ online presence and identify gaps in demand, which can help reduce costs and increase conversion rates.
Gone are the days when sales and marketing teams spent most of their time manually entering, organizing, and processing data. Today, there are hundreds of tools to automate the “rough” work and increase productivity, such as CRM and marketing automation software. However, the real revolution is happening today in the world of artificial intelligence.
- 1 The use of AI in marketing
- 2 Which AI marketing tools are sure to drive business growth?
- 2.1 Search engine optimization with AI
- 2.2 Creating content with AI
- 2.3 AI translators
- 2.4 AI-based CRM
- 2.5 AI-powered service and engagement
- 2.6 conclusions